Our Story

From Dream to Reality: The Story of how Liam Dorn created LRD Fishing

My journey with fishing began in the beautiful state of Minnesota, where I was born and raised. As a young boy, my fascination with the great outdoors was undeniable, but it was at the age of four that my true passion was ignited. I received my very first fishing rod, and the excitement I felt was beyond words. The rod felt like a magic wand in my tiny hands, promising countless adventures and endless fun. What began as catching bluegills off the dock soon evolved into an unwavering passion for fishing.

The real magic happened on those unforgettable walleye fishing trips with my dad. We would escape to our family cabin on a small lake in northern Minnesota, where the serene beauty of nature and the thrill of the catch fueled my growing enthusiasm. Those trips sparked a light in me like nothing else ever had. My dad and I would spend hours perfecting our techniques, learning the secrets of the lakes, and sharing stories that strengthened our bond. Those early experiences instilled in me a deep love for fishing that only intensified as the years went by.

As I grew older, I dedicated more and more time to honing my fishing skills. I immersed myself in the world of lures, rods, reels, maps, and the art of reading lake contours to find the best fishing spots. By the time I was 15, the dream of owning my own fishing company began to take shape in my mind. My family and I would often joke about a future tackle shop called "Liam’s Lucky Lures," but deep down, I held onto that dream with a firm belief that it could one day become a reality.

My passion for fishing led me to explore the craft of lure making. I started by melting down old soft plastics and pouring them into simple molds, creating lures just for fun. This creative outlet became an obsession, and I found immense joy in crafting unique fishing lures that no one else had. Fast forward to when I was 18, and I had just returned home for my first summer break back from college. With some hard-earned money from my full-time landscaping job, I decided it was time to bring LRD Fishing to life. The desire to create something extraordinary was just too strong to ignore.

I began my journey by making jig heads, starting with a Ned Head style jig. It was my favorite at the time, but I quickly realized that it lacked originality. Determined to create something truly special, I sought guidance from my first business mentor. Through our discussions and understanding his specific needs, I developed my own line of Signature Series Walleye Jigs, tailored to the specifications he desired. These jigs were unlike anything on the market, designed specifically for avid live bait users targeting walleye. The personal success I had with these jigs fueled my ambition to expand my lineup even further.

I worked tirelessly to develop a complete range of jigs, from 1/8 oz to 1 1/2 oz, each uniquely designed with innovative features that attract fish in ways unlike any other jig on the market. These jigs are the culmination of countless hours spent experimenting, refining, and perfecting every aspect to ensure they stand out in performance and quality.

Innovation is at the heart of LRD Fishing, and my commitment doesn’t stop at traditional fishing methods. I am constantly researching and exploring advanced technologies from various industries, always looking for inspiration to enhance my jigs. Whether it’s studying the hydrodynamics of marine engineering, the material science in aerospace technology, or the precision mechanics used in the automotive industry, I leave no stone unturned. This cross-industry exploration allows me to incorporate cutting-edge solutions into my designs, addressing fishing challenges that many didn’t even realize existed.

My goal is to find unique ways to make each fishing trip more successful and enjoyable for anglers. From designing jigs that mimic baitfish with lifelike detail to creating features that enhance the jig’s movement and allure underwater, every product is crafted with the utmost care and precision.

Innovation for me also means anticipating and meeting the untapped needs of the fishing community. I pride myself on being a problem-solver, recognizing issues that fishermen may overlook and then providing solutions that redefine the fishing experience. This relentless pursuit of excellence ensures that LRD Fishing stays ahead of the curve, continually offering products that push the boundaries of what’s possible in fishing gear.

From a young boy fishing on the docks to launching LRD Fishing, my journey has been driven by passion and the desire to share innovative fishing solutions with others. LRD Fishing represents not just a brand, but a lifelong dream turned into reality. My commitment to quality and uniqueness ensures that each product is crafted with the same care and passion that inspired me from the beginning. I am incredibly grateful for the support and trust of fellow fishing enthusiasts, and I am excited to continue this journey with all of you.

Join me on this adventure, and together, let's make every fishing trip more enjoyable and successful. With LRD Fishing, you're not just purchasing a product—you're becoming part of a family that values tradition, innovation, and the pure joy of fishing.